When it comes to self-publishing print books, IngramSpark and Lulu are two of the most popular print-on-demand (POD) services available. Both allow you to publish without inventory costs, but they serve different audiences and offer distinct advantages.
The choice between these platforms often comes down to your goals and experience level. IngramSpark is the professional's choice; it's the self-publishing division of Ingram Content Group, the world's largest book distributor, offering access to 39,000+ retailers worldwide including Barnes & Noble, indie bookstores, and libraries. However, it comes with a $49 setup fee per title and charges $25 for any file revisions, making it less forgiving for beginners.
Lulu, on the other hand, removes financial barriers entirely. With no setup fees, unlimited free revisions, and a user-friendly interface, it's designed for first-time publishers and authors who want to test the waters without upfront investment. While its distribution reach is more limited, primarily direct sales and Amazon, it excels at making self-publishing accessible and stress-free.
The bottom line? For beginners, start with Lulu. For professional bookstore distribution, choose IngramSpark. For maximum results, many successful authors use both strategically, Lulu for direct sales and testing, IngramSpark for retail distribution, and Amazon KDP specifically for Amazon sales. Neither platform is universally "better", they serve different purposes, and your choice should align with your publishing goals, technical comfort level, and budget.
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