Leverage Your Existing Network Before you chase strangers on the internet, start with the people who already know and support you.
Personal Outreach Send personalized emails to friends, family, former colleagues, and acquaintances. Don't mass email everyone with a generic "buy my book" message. Instead, reach out individually with a note about why you thought they specifically might enjoy your book. Ask if they'd be interested in reading it, and if they enjoy it, whether they'd consider leaving a review.
Your Email Signature Add a line about your book to your email signature with a link to where people can buy it. Every email you send becomes a subtle marketing opportunity.
Real-Life Conversations When people ask "what's new?" or "what have you been up to?" mention your book naturally. You'd be surprised how many sales come from casual conversations at the gym, coffee shop, or kid's soccer game.
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